March 14, 2025
What is in this report? Our first study in 2023 explored the broader landscape of generosity. This 2025 study builds on that foundation to delve deeper into the reasons behind the decline in generosity. What can we learn from those who are generous versus not-so-generous? What are the drivers of generosity? Why is generosity declining? Among which key segments are the concerns greatest? What can we learn to help guide remedial initiatives?
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