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Canadians' Prosocial Behaviours Study (Study #3) [FULL Report]

This 2026 study builds on our two prior studies from 2023 and 2025 to advance the insights on the important drivers of Canadians' generosity and prosocial behaviours. - The body of knowledge is becoming quite clear: Generosity is socially engineered. It depends on strong(er) social norms, repeated participation, visible examples, belonging, and the socialization/ normalization of generosity over time. – This is the FULL report summary. An abridged report is available separately.

May 13, 2026

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Canadians' Prosocial Behaviours Study (Study #3) [Abridged]

This 2026 study builds on our two prior studies from 2023 and 2025 to advance the insights on the important drivers of Canadians' generosity and prosocial behaviours. - The body of knowledge is becoming quite clear: Generosity is socially engineered. It depends on strong(er) social norms, repeated participation, visible examples, belonging, and the socialization/ normalization of generosity over time. – This is the abridged summary of the full research report (available separately).

May 13, 2026

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A Survey About Generosity in Canada (Study #2) [Full Report]

What is in this report? Our first study in 2023 explored the broader landscape of generosity. This 2025 study builds on that foundation to delve deeper into the reasons behind the decline in generosity. What can we learn from those who are generous versus not-so-generous? What are the drivers of generosity? Why is generosity declining? Among which key segments are the concerns greatest? What can we learn to help guide remedial initiatives?

March 14, 2025

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A Survey About Generosity in Canada (Study #2) [Abridged Report]

What is in this report? Our first study in 2023 explored the broader landscape of generosity. This 2025 study builds on that foundation to delve deeper into the reasons behind the decline in generosity. What can we learn from those who are generous versus not-so-generous? What are the drivers of generosity? Why is generosity declining? Among which key segments are the concerns greatest? What can we learn to help guide remedial initiatives? – This is the abridged summary of the full research report (available separately).

March 14, 2025

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Charities Share their Views on Strategic Issues Facing the Sector

This June 2024 study represents the voice of Canadian charities with respect to key strategic issues facing the charity sector, and their support for new innovative solutions outside of the political ecosystem, and specifically for the development of a New Social Sector Fund.‍

August 22, 2024

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Canadians' Support for a New Social Sector Fund

In July 2024, GIV3 and Ipsos collaborated to gather Canadian taxpayers’ opinions on proposed ideas to better empower the charity sector. This shares the voice of taxpayers and how they support the development of a new charity/ social sector fund.

July 30, 2024

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Thought-Leaders Share Their Views on Sector Challenges

This June 2024 qualitative research report shares insights among 26 sector and thought leaders across the Canadian charity sector. The purpose was to explore and gather direction about the sector's current strategic challenges and appetite for a strategic planning initiative.

June 11, 2024

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Generosity In Canada (Study #1) [Full Report]

A study exploring giving, volunteering and other acts of generosity to help us to more fully understand the direction of generosity in Canada. The study looks at the drivers, the challenges, the importance of social norms, the role of the charity tax credit, key differences by age (Millennials), why Quebec stands out, and so much more. - December 2023 – This is the FULL report summary. An abridged report is available separately.

December 19, 2023

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Generosity in Canada (Study #1) [Abridged]

A study exploring giving, volunteering and other acts of generosity to help us to more fully understand the direction of generosity in Canada. The study looks at the drivers, the challenges, the importance of social norms, the role of the charity tax credit, key differences by age (Millennials), why Quebec stands out, and so much more. - December 2023 – This is the abridged summary of the full research report (available separately).

December 5, 2023

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Canadians’ Opinions about How Quickly Donation Dollars Should be Used

This research report shares the insights from a July 2022 study on how quickly Canadians would like to see donation dollars used (instead of being accumulated in perpetuity in grant-making foundation accounts).‍

July 27, 2022

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Opinions About the Most Important Charity Missions

From October 2021, Canadians share their views on the importance of different charitable missions. Canadians clearly feel that not all charitable missions are of equal importance (so why are charitable giving incentives equal for all charitable missions?).

October 26, 2021

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Canadians’ Opinions about the Government Doing More for the Charitable Sector

This is about the awareness of the growing “charity gap” in Canada, the significant accumulation of wealth in grant-making foundation endowments, and how Canadians feel about these facts. - March 2021

March 9, 2021

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Charitable Insights from Social Media Content

There is so much social media content related to the charitable sector. This content can be harvested in what is called “social intelligence”. - Our study reports on social intelligence for the charity sector. - Learn more about this technique, what we found, and how charities can learn about their organizations from “Social Intelligence”.

May 29, 2020

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Canadian Charities’ Pain-Points in Fundraising

This May 2022 study, performed among Canadian charities, reports on how they feel about the fund-raising process. It offers insights for how governments, grant-making foundations, companies, and citizens can help reduce the pain-points which charities experience. This will help to improve the fundraising process for all.

May 18, 2020

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Canadians’ Understanding and Opinions of Charitable Foundations

This is a short survey (April 2020) which explores what Canadian taxpayers know or understand about various important elements of the charity sector, how they feel about the various problems, and what they want done about them.

April 7, 2020

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The Drivers of Donor Appeal in Support of Charities

This unique study explored the drivers of stronger donation intentions and behaviour. From the empirical data, we arrived at many important insights and implications for how charities should focus their efforts to earn stronger donor support. (2017)

May 15, 2017

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A Guide for Professional Financial Advisors: The Philanthropic Conversation

The study, released in November 2014, explored two distinct samples: (1) Financial advisors recruited from across the country and screened to include only those who work with clients with investable assets greater than $1 million. (2) High net worth individuals with investable assets greater than $1 million, recruited at random from a pan-Canadian online panel. We explored the issues around philanthropic conversations.

November 30, 2014

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